Resources

Here is a directory of links to services that you might find useful in growing your business.

Online Networking
LinkedIn
JigSaw

Web Hosting
WebEditor

Web Domain Registration
Register.com
DotEarth

Search Engine Optimization
FirstClickSEO

Messenger/Delivery Service
Conejo Courier

Shipping/Logistics
Service by Air

Mailing Lists and Bulk Mail Services
All Direct Mail Services

Translation Services
Agnew Tech

Word!

Audience | an organization's potential and existing customers

Avatar | a brand logo or icon designed to function across various media

Benefit | a perceived advantage of a product or service

Brand | a person's perception of a service, product or organization

Elevator Pitch | a single-sentence distillation of a brand's services or benefits.

Icon | the visual symbol of a brand; a trademark

Logo | the combination of a wordmark and icon that identifies a brand

Media | the avenues through which a brand is promoted, such as print, web, television, radio, etc.

Scope | the entirety of creative and related services performed by a designer on a specific project

Scope Creep | any additional work requested by a client that increases the original amount of work to be performed by the designer

Trademark | a legally-protectable symbol representing a business, product, service or organization; prevents confusion in the marketplace

Unique Selling Position | a statement that serves to differentiate a product, service or organization

Vision | stated aspirations that drive an organization's future growth

Wordmark | a brand name represented by a distinctive typeface or lettering style